The ‘Choose Cadbury’ Marketing Strategy Essay -- Business and Manageme

The ‘Choose Cadbury’ Marketing Strategy The ‘glass and a half’, corporate purple, and the Cadbury script has become synonymous with Cadbury. Cadbury Schweppes have used these design elements to great effect in developing the implication of goodness that this imagery suggests. In the late 1980s, another important element, known as ‘taste’ was emphasised. Regardless of national preferences about how chocolate should taste (e.g. dark chocolate is very popular to Europeans, whereas Australians prefer creamier milk chocolate), the implication was clear that, Cadbury Schweppes provides taste and texture that, appeals to all consumers. For example, Cadbury Miniature Heroes includes a variety of chocolates such as, dark milk chocolate (e.g. Cadbury Dairy Milk), creamier milk chocolate (e.g. Cadbury Dream), chocolate with trace of nuts (e.g. CDM Whole Nut), etc. In the early 1990s, further emphasise was made on ‘taste’. For example, the strapline ‘Chocolate is Cadbury’, which was built upon previous brand values, enables Cadbury to stake its claim and taking ownership of the term ‘chocolate’ and the chocolate eating experience. In the early 2000, Cadbury Schweppes introduced a new global marketing strategy, known as the ‘Choose Cadbury’. The ‘Choose Cadbury’ strategy was developed from a result of extensive research on consumer behaviour and awareness. The ‘Choose Cadbury’ strategy is a campaign that clearly shows how a brand can develop and how various messa...

Cell phones while driving

A cell phone isn't Just a device used for communication, but it can become a distraction while driving. Using a cellular device whilst driving can be dangerous because of the distractions they can cause. Any time a person looks down at their phone, anything can happen whether it's nothing or really bad. The main concern is car accidents. Car accidents happen all the time because of distractions that people don't think about because it doesn't seem to matter at the time. According to statistics, 11% of all fatal crashes under the GE of 20 in the US are because of drivers being distracted.Many teens in the US use their cellular device while driving. This is a much bigger problem because they're putting themselves in danger at a younger age. As a teen driver, they are mostly not as experienced and if certain incidents happen they can possibly cost their life. But overall, I personally believe that cell phones should not be used no matter what age you are. Cell phones, not only puts your self In danger, but others In the car as well as the other cars around you. A person can lose focus and risk themselves into danger with there vehicles and cause Injuries to the others.Drivers should always be aware of their surroundings because If there are other drivers who go out of control, they can always be prepared and make it out safe. If distractions, mainly cell phones, are being used, the driver Is putting themselves at risks for disaster for not paying attention. Putting yourself In danger Is bad, but putting others In danger for your actions Is much worse. All In all, cell phones being used In a car Is very dangerous. It may not seem Like It at the time, put It can be too late when an accident or an Injury occurs.

Wheelchair Rugby And Its Impact On Sports - 2692 Words

This case study will to examine wheelchair rugby, and how Great Britain Wheelchair Rugby Limited organises play, qualifications, the specialist equipment used in the sport, as well as the development of the sport with in the UK. This is due to the author’s ability to rugby and interest in how rugby has been developed into a disability sport. Wheelchair rugby, formally known as Murderball, was developed in Canada in 1977 by quadriplegic athletes (International Wheelchair Rugby Federation, 2014). Quadriplegia is more commonly known as tetraplegia, this is where all four limbs are paralysed and most commonly as a result of a neck injury (Disabled World, 2010) Wheelchair Rugby was created as an adaptation of wheelchair basketball, by reducing the amount of hand and arm actions to make the game inclusive for quadriplegic athletes; this was done by removing dribbling. Athletes were classified on their medical diagnosis, in relation to the level of their spinal injury. In 1991 this was changed to a functional classification specific to wheelchair rugby, in order to include those with polio, cerebral palsy, muscular dystrophy, multiple sclerosis and amputations. According to Sport England (2010) 68% of wheelchair rugby participants have a spinal cord injury, compared 6% with cerebral palsy and 4% with muscular dystrophy. It†™s also estimated that 40,000 people are living with a spinal cord injury in the UK (The Backup Trust, 2014). Rugby is one of 11 out of the 23 Paralympic sportsShow MoreRelatedSociological Research On Physical Disability1398 Words   |  6 Pagesdisabled individuals do not passively accept the labels that are applied to them. For example in the documentary ‘Murderball’ the rugby wheelchair sport impressed society in which the individuals were seen not as disabled but incredible athletes. An example of this is meeting the maintenance requirements of a child with a physical disability not only has a significant impact upon family members and financially but in addition families may also experience what is termed ‘courtesy stigma (or stigmaRead MoreAdidas2393 Words   |  10 Pagesthat are used in international competition and by many countries and leagues in the world. In the United States, referees wear the Adidas kits in MLS matches even though the primary referee supplier is Official Sports. The company has been an innovator in the area of footwear for the sport with notable examples including development of the Copa Mondial moulded boot used for matches on firm dry pitches for almost forty years. The studded equivalent was named World Cup follow in celebration of theRead MoreAdvantages of Strategic Planning2089 Words   |  9 Pagestime needed to complete them 2. Loss aversion - Scarcity of investment proposals 3. Overconfidence – Understating risks of large acquisition Deception 1. Misaligned time horizons – Managers focus on incremental innovations with short-term impact 2. Misaligned risk aversion profiles – Managers avoid ‘risky’ projects that company might have deemed attractive 3. Champion bias – CEO relies on judgment of most trusted associates though advice is biased 4. â€Å"Sunflower management† – AbsenceRead MoreEquality and Diversity2900 Words   |  12 Pagesemployees with different religions and beliefs are shown respect in what they wear and if they speak a different language the company handbook could be written in different languages. 2. People with disabilities to have access in the work place i.e. wheelchair, ramps, hand rails, provide with a chair to sit on etc. Once you have completed Part 1 of your Assessment, save the work you have done so far – you will need to send your work to your tutor for marking when you have completed allRead MoreThe Success Factors of Standard Chartered Hong Kong Marathon12264 Words   |  50 Pages13 Potential for future development 5. CONCLUSION 6. RECOMMENDATIONS APPENDICES 2 | 1. Introduction 1.1 Background of the Event Standard Chartered Hong Kong Marathon is one of the most significant and brand sport event for Hong Kong. This sports event has been held annually every Chinese New Year. This event is large-scale, with local and foreign people participation. Standard Chartered Hong Kong Marathon has been gaining a lot of support from companies, organizations, publicRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesComponents of Attitudes? 70 †¢ Does Behavior Always Follow from Attitudes? 71 †¢ What Are the Major Job Attitudes? 73 Job Satisfaction 78 Measuring Job Satisfaction 79 †¢ How Satisfied Are People in Their Jobs? 80 †¢ What Causes Job Satisfaction? 81 †¢ The Impact of Satisfied and Dissatisfied Employees on the Workplace 82 Summary and Implications for Managers 88 S A L Self-Assessment Library How Satisfied Am I with My Job? 70 CONTENTS ix S A L An Ethical Choice Do Employers Owe Workers